Most trials lack consolidated access to critical trial data.
	Clinical trial managers and CROs focus mainly on data collection objectives such as the Clinical Data Management System (CDMS) selection and design when planning the clinical data strategy. Data analysis objectives – including planning for the integration of data collected via the CDMS with data from other sources – are too often overlooked.
	Data sources not integrated and coordinated properly result in confusion and inaccurate data when information is quickly needed for analysis, reporting and safety decisions.
	Common Misconceptions:
		All trial data needs are going to be met by simply using a CDMS.
		A CDMS system out of the box operates effectively; a customization of the CDMS is not necessary.
		Data integrations do not need to be considered during the trial planning stage.
		Electronic data from different sources will always be compatible.

Innoventz’s mission is to maximize the effectiveness of clinical research. We achieve this by using our Clinical Data Consulting methodology. Clinical Data Consulting is the discipline of ensuring the successful collection, integration, and analysis of ALL data related to the clinical trial.